The mission of Rawlins Downtown Development Authority/Main Street is to foster a vibrant, revitalized, sustainable historic downtown that creates an economic vitality while enhancing the quality of life for our community. Main Street is a national program of the National Trust for Historic preservation that focuses on revitalizing a downtown economic district through the four-point approach: Design, Organization, Marketing and Retail Strategies (MARS), and Economic Vitality.
Original source can be found here.